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Goodbye Toronto, Hello DDB New Zealand!
If you’ve been following me on Twitter, you might have noticed that I’ve left Toronto, and have made the move south to join the DDB New Zealand team as a Digital Strategist. Saying goodbye to my...
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The Best of New Zealand Advertising
Last week, I had to good fortune to attend the Communications Agencies Association of New Zealand’s Effectiveness awards. The “Effies,” as their called, are Kiwi equivalent of the Canadian Cassie...
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Drone Week – October 20th
Man, it’s been a while since I wrote one of these “Drone Week” posts, but there’s been some good stuff lately. First up is a comment that that was made by a TechDirt reader on the “Have Drone, Will...
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Steinlager Pure Deep Dive
Since I’ve been in New Zealand, I’ve been working with my colleagues at DDB on a really neat campaign for Steinlager Pure: a sponsorship program for William Trubridge as he attempts to break his own...
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Smirnoff NZ: #PurePotential On Instagram
I’m a big fan of Instagram these days (I post there more often than Facebook, and even used it to find a photographer for some family portraits) but haven’t been impressed with with way brands are...
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Drone Week – January 12 | Injuries! Ethan Hawke! Trends! Swarms!
Welcome back to another edition of Drone Week, my (occasionally) weekly recap of all news drone related. How many people got drones for Christmas? As I mentioned in a previous posts, it looks like...
View ArticleDrone Week January 19: Surfing Drones
Welcome back to another edition of Drone Week here on BlogCampaigning! This series of posts It certainly seems like drones are everywhere these days, and one area where they’re really making a mark is...
View ArticleSpontaneous Love From Land Rover
“Surprise & Delight” videos are everywhere these days, but often the surprise isn’t very interesting, isn’t connected to the product or is so connected it feels forced. That’s why this spot from...
View ArticleGetting Started as a Digital Strategist
Last week, a friend of mine emailed me to ask my thoughts on how he get started as a digital strategist. My response was a bit rambling, but I think I can boil it down to a few key thoughts. 1.) Don’t...
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Christmas is the ultimate marketing campaign
photo: Reuters via the Baltimore Sun Is it too soon to talk about Christmas? I’ve come to a conclusion: Christmas is the ultimate marketing success. (But not, I assume, in the way originally intended.)...
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